A Wing and a Prayer

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These days it can often feel like our business is moving forward on a wing and a prayer. But what about when the unthinkable happens and one of your wings falls off?!  Click here to see what does:  wing-prayer
Just when you think things can’t get much tougher, they sometimes do. If you panic, well… you’re [...]

Online Dominance™ Exclusive Training Platform for BrokerTec Systems

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Santa Barbara, CA, December 2, 2008 - BrokerTec Systems, an advanced broker technical services company, has formed a strategic partnership with RUSSER Communications to use Online Dominance Mentoring ProgramTM as the core training platform for agents across North America.  Although they offer a complete suite of broker management and agent online marketing solutions from tracking [...]

REALTOR® Wins $25,000 Web Makeover

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San Diego, CA, October 14, 2008 - Patrick Canavan, a Prudential Eco-Broker from Orange County, California, won a life changing, and business changing makeover!  Organized by Cherie Young of Online Marketing Strategies in partnership with Michael Russer (aka Mr. Internet®) and other top real estate partners, Mr. Canavan is receiving consulting, training, and other services [...]

Extreme Niching

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OK, all you non-believers out there!  There is yet more evidence that not only does selecting a niche market increase your success, but that the more extreme you go with it, the better off you are.  I have been preaching this for years, yet there is a stubborn majority out there that refuses to listen.  [...]

Decisions Get You What You Want

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Duh!  Seems like a self-explanatory statement, doesn’t it?  Well, yes - but there’s more to it than you think.  We all like to think that our decisions are well thought out, calmly considered, completely rational and totally logical courses of action.  But, being honest with yourself, deep down inside aren’t most of your decisions based [...]

Short Sales as a Niche Short Sighted

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Sad to say, the number of people trying to short sell their home to avoid mortgage default or foreclosure increases daily.  One may think a savvy real estate agent would look upon this situation as an opportunity to specialize in the short sell process, and garner a fair amount of business by doing so.  However, [...]

All A-Twitter About Nothing

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The latest and greatest is not always the best and most useful.  This can be especially true of some of the more recent social networking innovations like Twitter (www.twitter.com).  This minimalist  texting / mini-blogging medium ideal for quick and easy connection with your friends and colleagues has caused quite a stir lately.  From a business [...]

Differentiate Your Niche – Create Benefit for Everyone!

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Anyone who has listened to one of my speaking presentations, scanned any of my articles, or even read a few recent posts here on my blog will know what a HUGE proponent I am of defining your niche market.  It is the difference between being a Lemming - blindly following along with what everyone else [...]

To Capture Or Not To Capture - That Is The Question!

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A recent column by Teresa Boardman titled “Consumers Don’t Want to be Captured” on Inman News about whether or not agents should capture people’s personal information generated a firestorm of commentary.  It also demonstrated pretty darn clearly how divided the real estate industry is over this topic!
The people who commented fell pretty much into one [...]

Differentiation - The Key to Survival

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Mr. Internet’s Modern Aesop Fable:
 The Lemming Meets The Lion and Who Survives
Lion: Hello, Lemming
Lemming: EEEK!  What are you?
Lion:  I’m a Lion.
Lemming: A what?  Oh well, never mind.  Even though you smell a bit funny, you want to run with me?  I’m going this way.
Lion: No thanks. Really.  I’m pretty happy in my territory right here.
Lemming: [...]


 
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